Yuy's Boat Club | Brand Identity
Michael Lane, the founder of Yuy’s Boat Club approached me with the task of creating the brand identity for his new found restaurant, bar and events venue based in Brunei. The restaurant was to be based in Kuala Belait, serving a rotating menu, with a range of different offerings from seafood platters to British themed dishes. The venue offered event spaces to family and children’s birthday parties to corporate events so needed to appeal to families as well as business professionals.
I wanted to create something premium, yet approachable and friendly so tried to craft a logo design and identity that sat somewhere within that space. I created a nautical rope styled font for the word ‘Yuy’s’ which had a soft, friendly feel to the form, accompanied by a rich serif font with the ‘o’ of boat, lifted by a small symbol of a boat on the waves. The colour palette we opted for had bright and friendly tones accompanied by a rich hue of navy blue. The palette worked well together, offering a range of complimentary combinations, suitable for different applications which was ideal for the needs of Yuy’s Boat Club.
![Yuy's Boat Club Logo in a circle on an orange striped background](https://usercontent.one/wp/www.samanthathorley.com/wp-content/uploads/2023/07/Yuys_Boat_Club_Brand_Identity_1920x800px_Banner_Design.png?media=1697813262)
![A series of logo options for Yuy's Boat Club on white on a purple background](https://usercontent.one/wp/www.samanthathorley.com/wp-content/uploads/2023/07/Group-2474.png?media=1697813262)
![A series of logo options for Yuy's Boat Club on white on a orange background](https://usercontent.one/wp/www.samanthathorley.com/wp-content/uploads/2023/07/Group-2473.png?media=1697813262)
![A series of logo options for Yuy's Boat Club on white on a purple background](https://usercontent.one/wp/www.samanthathorley.com/wp-content/uploads/2023/07/Group-2472.png?media=1697813262)
![Yuy's Boat Club Brand logo and colour palette](https://usercontent.one/wp/www.samanthathorley.com/wp-content/uploads/2023/07/Large_1920x1080px_Yuys-Boat-Club_Brand_Identity_2.png?media=1697813262)
![Yuy's Boat Club Brand fonts and typefaces](https://usercontent.one/wp/www.samanthathorley.com/wp-content/uploads/2023/07/Large_1920x1080px_Yuys-Boat-Club_Brand_Identity_3.png?media=1697813262)
![Yuy's Boat Club Brand textures and patterns](https://usercontent.one/wp/www.samanthathorley.com/wp-content/uploads/2023/07/Large_1920x1080px_Yuys-Boat-Club_Brand_Identity_4.png?media=1697813262)
![Yuy's Boat Club Brand illustration styling](https://usercontent.one/wp/www.samanthathorley.com/wp-content/uploads/2023/07/Large_1920x1080px_Yuys-Boat-Club_Brand_Identity_5.png?media=1697813262)
![Yuy's Boat Club Brand examples - menu design](https://usercontent.one/wp/www.samanthathorley.com/wp-content/uploads/2023/07/Large_1920x1080px_Yuys-Boat-Club_Brand_Identity_6.png?media=1697813262)
![Yuy's Boat Club Brand examples - letterhead and stationary design and business card design](https://usercontent.one/wp/www.samanthathorley.com/wp-content/uploads/2023/07/Large_1920x1080px_Yuys-Boat-Club_Brand_Identity_7.png?media=1697813262)
![Yuy's Boat Club Brand examples - social media post design](https://usercontent.one/wp/www.samanthathorley.com/wp-content/uploads/2023/07/Large_1920x1080px_Yuys-Boat-Club_Brand_Identity_8.png?media=1697813262)
Need a brand identity creating for your business?
If you’re a new business looking to have your brand identity created, or you’re an established business needing a brand refresh – please feel free to drop me an email, I’d love to find out more about your project and help bring your branding to life!